Father-son rule to reward Carters

Lordhelpmerun is about to break through a half-million dollars in prizemoney in Perth which is a mighty return on the $25,000 he cost Commercial Bloodstock (FBAA) agent Noel Carter.

A Group 3 winning son of Playing God, he is trained by Steve Wolfe for a syndicate that includes Graham Evans and Paul Cooke. The 3yo gelding’s biggest pay-day to date was a $120,000 dividend in last year’s G3 WA Sires’ Produce Stakes (1400m).

Carter has sourced numerous winners for Wolfe and, besides Lordhelpmerun, this season’s list includes Captivated Point (Demerit), War Jeune (War Chant), Cleo's Afterparty (Magic Albert), My Greek Boy (Myboycharlie), What About Moses (Playing God) and Rare Selection (Choisir).

In his younger days as a VFL and WAFL premiership player with Richmond and South Fremantle, Carter was noted as a courageous player with a fierce approach to the ball and he took that same determination into business as an insurance broker and bloodstock agent.

At 64 years of age, you could be forgiven for thinking that Carter might be looking for the spelling paddock but, to the contrary, his zest for horse racing and business has been re-invigorated by his son Duran.

The apple does not fall far from the tree with Duran smitten by thoroughbreds from the moment he watched his father’s galloper Ceptor Smile (Carry A Smile) win at Ascot in 1997.

Duran has owned and bred thoroughbreds, is a licensed strapper, served on the TBWA committee and until last year worked in the Perth office of Inglis Insurance as their WA insurance manager.

However, when Inglis closed the door of its WA office in a rationalization strategy, the time was ripe for the Carters to align into a single business, under the banner of PSC Bloodstock Services.

“Duran started with me in December and our first task was to get prepared for the Magic Millions Yearling Sales at the Gold Coast and in Perth,” Noel recalled in an interview with Robert Edwards for Sunspeed Magazine. “When he finished with Inglis Insurance, I saw it as an opportunity to use his expertise to start our own business.

“We went to Lloyd’s of London and through my business, as an insurance partner with the PSC Group, we were allowed access into the world’s largest and oldest insurance marketplace.

“Duran is doing two jobs at the moment, working as a bloodstock insurance broker and for leading trainer Adam Durrant as his racing manager. He was offered other roles on the east coast but is happy to stay in WA.

“I entered the world of insurance in 1979 at Australian Insurance Brokers, which was Brian Coppin’s business, under Western Underwriters,” Carter said. “That was when we started up Commercial Bloodstock with Brian, Roy Annear, Mal Brown and Bill Hall.

“I left the company and Brownie asked to me to come back and we bought out the other two partners. I now own the company outright.

“At this stage our objective is to look after the local market. We are not the only brokers in WA so we want to get a firm footing here first. We do have some clients in the east and will look to expand on that market.

“Duran’s enthusiasm has rubbed off on me. I have Wednesday afternoons off to play golf and haven’t worked out a pathway to when I want to retire. I have two children, two step-children and seven grandchildren. At this stage, my future is a blank page.”

Federation of Bloodstock Agents Australia (FBAA) was formed in 1988 to maintain, improve and develop the standards, status and services of bloodstock agents throughout Australia.  Its members operate with the utmost integrity and professionalism and are bound by the strict Industry Code of Conduct.

LORDHELPMERUN’S PART-OWNER PAUL COOKE (LEFT) with NOEL & DURAN CARTER

LORDHELPMERUN’S PART-OWNER PAUL COOKE (LEFT) with NOEL & DURAN CARTER